CREATIVE INSTINCT.ANALYTICAL FOLLOW-THROUGH.
Hi, I’m Kayla.
I ask a lot of questions.
Usually because the answer changes the work.
I’m a marketing and communications professional based in the North Houston area. My experience spans local businesses, live events, social media, graphic design, and campaign development. I enjoy the point where research becomes a clear idea—and the part where that idea has to hold up in the real world.
I’ve managed marketing across four Tailgators locations and worked on festival assignments through Inspire Productions, including the Conroe Cajun Catfish Festival and Big As Texas Festival. My ongoing work with Inspire is assignment-based. I also produced the Habitat ReStore commercial, handling drone filming, video editing, music, and sound, with interview footage supplied by others.
I bring a hands-on understanding of how the pieces connect: the audience, the message, the design, the channel, and the next action. I’m looking for opportunities in marketing strategy, brand communications, digital marketing, and public relations where I can keep those pieces working together.
Texas Tech University
BA, Digital Media & Professional Communication
Cum laude · December 2025
Adobe Creative Cloud · Canva
Digital advertising · Analytics
Email marketing · Campaign planning
English & Spanish
Curiosity, with
a practical streak.
I like knowing why something should work before deciding what it should look like.
Find the real question.
Audience research, digital audits, competitive context, and the friction behind a decision.
Give the idea a direction.
Positioning, messaging, channel choices, and a clear connection to the objective.
Make it worth noticing.
Campaign creative, graphic design, social content, and communications that fit the context.
Decide what to learn.
Meaningful measures, testing plans, and room to change course when the evidence says to.