The thinking.
Then the making.
Professional campaigns, independent concepts, and academic studies. Choose a project to see my role, the decisions, and the evidence.
Conroe Cajun Catfish Festival
Three months of campaign content, live coverage, and documented team results—plus 2025 promotional creative.
+24.1% Instagram growth · 2024 team resultProfessional work · Through Inspire ProductionsView case study →
Tailgators
Billboard creative shown in place, within a four-location restaurant marketing role.
Professional execution · In-place photographsView case study →
Beachcomber Cranbrook
Buyer insight, five creative directions, and a conversion-focused Black Friday journey.
Paid hiring assignment · ConceptView case study →
▷ Watch the commercialWaco Habitat ReStore
Promotional video work with a viewing path on the organization’s own website.
Published video · Production & aerial filmingView case study →
Big As Texas Festival
Lineup posters, two-sided flyers, and promotional print creative for a three-day music festival.
Professional creative execution · Through Inspire ProductionsView case study →
Kendra Scott
A localized European market-entry proposal for Paris, Milan, and Barcelona.
Independent academic proposalView case study →Digital Channel Audit
Kendra ScottA channel-by-channel review of discovery, content, and the paths between platforms.
Independent academic auditView case study →Audience Research Proposal
Kendra ScottA separate mixed-methods research design for cross-cultural brand decisions.
Independent academic research proposalView case study →PR Response Plan
Kendra ScottA focused reputation-response plan and an exercise in meaningful measurement.
Independent academic exerciseView case study →
Blue Ridge Consulting
Branding and communications within a collaborative virtual-team training proposal.
Academic group proposal · Role scopedView case study →