A brand message that works at road speed.
Billboard creative shown in place, within a four-location restaurant marketing role.
My role Marketing Manager · Four locations · 2023
- Multi-location marketing
- Billboard creative
- Social & email coordination
- EDDM & in-store promotion
- Customer communication
Behind the work
A roadside message has only a brief moment to make its point.
The role
As Marketing Manager for Tailgators, I coordinated marketing across four locations. The role included social media, email, Every Door Direct Mail, billboards, and in-store promotions, with messaging and campaign timing connected to restaurant operations.
The outdoor execution
The supplied photographs show the Tailgators billboard installed in the real world, including a wider street view and a closer nighttime view. The visible creative combines the recognizable brand, a sports-and-food proposition, and the website destination. This is an executed placement, not a rendering.
Connected to the restaurant
My résumé also documents Toast-supported promotional communication, customer engagement, and coordination with culinary teams on menus and promotions. The billboard adds tangible evidence of outdoor execution alongside that wider channel responsibility.
What the photographs prove
The images establish the creative’s real-world display. They do not establish impressions, incremental visits, revenue, or return on ad spend. The résumé’s engagement and repeat-visit percentages are not repeated here until their source, period, and attribution are confirmed. Original social or email examples can expand the study later; there is no need to fill it with reconstructed ads.
Takeaway
Good execution connects the brand people see with the place they can actually visit.
Context & evidence
Installed billboard photographs supplied by Kayla, plus the résumé’s March–December 2023 Marketing Manager role. Kayla confirms the materials may be displayed publicly. No new performance claim has been inferred from the photos.
IMG_8048(1).jpg; IMG_8049(1).jpg; Kayla’s résumé and supplied background.