One festival. A whole system of things to make.
Lineup posters, two-sided flyers, and promotional print creative for a three-day music festival.
My role Graphic design & creative production · Assignment through Inspire Productions · 2024
- Festival promotional creative
- Lineup hierarchy
- Poster production
- Two-sided flyer design
- Digital & on-site coordination
Behind the work
The creative has to make a crowded brief easy to navigate.
The brief
Through Inspire Productions, I worked on graphic design and creative production for Big As Texas, a three-day music and food festival. The supplied work shows how I organized a large artist lineup, event details, and ticket messaging across print and promotional formats.
A hierarchy for a lot of information
The supplied designs prioritize the festival identity, headliners, dates, location, and ticket destination, then organize the supporting lineup. The final 16×24 poster and two-sided flyer show how that hierarchy changes with the available space and the purpose of the format.
Adapting the execution
The illustrated final poster uses a concert scene to give the event a recognizable visual presence. The flyer pairs a lineup-led front with a reverse organized around the three headliners and the festival experience. A lifestyle-oriented piece places artist photography and the ticket destination at the center. These are the supplied designs, not speculative recreations.
Production judgment
The uploaded set includes an illustrated background-only poster variant and several schedule layouts as well as final promotional pieces. I have curated the stronger, more complete executions for this site. The schedule file contains conflicting day/date labels, so it is retained for review rather than showcased as a finished information asset.
What is supported
The work samples demonstrate execution across formats and collaboration around an event identity. The résumé also lists campaign-wide reach and link clicks, but the matching analytics and personal-versus-team attribution are not yet supplied. This study therefore shows the creative without claiming those campaign totals as my individual results.
Takeaway
Creative production is a series of communication decisions: what leads, what supports it, and what a person should do next.
Context & evidence
Professional design assignment through Inspire Productions, as confirmed by Kayla. Supplied role period: January–May 2024. Kayla clears public display of the materials. No verified attendance, ticket-sales lift, or individual ownership of campaign-wide media results is claimed.
BAT 16X24 poster A-FINAL.pdf; 4x6 flyer copy(1).pdf; 8 BY 11 LIFESTYLE.pdf; résumé and portfolio.